Emma Raducanu has the potential to become Britain’s first billion-dollar athlete, according to Mark Borkowski – a public relations expert who has worked with Michael Jordan, Michael Jackson, Macaulay Culkin, Selfridges and Harrods.
It’s easy to see why – 9.2 million Brits tuned in to watch the 400-1 outsider win her first Grand Slam and receive a cheque for £1.8million.
A combination of her superb tennis abilities and charismatic personality has catapulted Emma into stardom.
Raducanu’s brand will span the globe, she was born in Canada and has Chinese and Romanian parents.
She took the opportunity to thank her Chinese fans for the support she received after winning the U.S. Open by conducting interviews in Mandarin for Chinese television.
Look at Naomi Osaka, the highest-paid female athlete in the world. Just last year alone, the Japanese tennis star earned $60million, with $55million coming from sponsors.
Borkowski, the PR connoisseur said, “Emma is a billion-dollar woman, she is the real deal. She plays extraordinary tennis, it’s also her background and freedom of spirit. People love she laughs the pressures away”.